About Us
We're OffDutyNINJAS!
OffDutyNinja is the first full-service digital marketing agency built exclusively by gamers, for the tabletop, board and video gaming industries.
TEAM WORK
Our Team, is YOUR Team.
OffDutyNinja is a dedicated team of marketing professionals, with a specific focus on the wonderful world of tabletop games!
Whether it be a targeted crowdfunding campaign, establishing and building an engaged social media community, or planning out your marketing efforts, our team is your team.
Our team’s wide range of expertise focuses on the specific needs of our client teams and supports them to thrive doing what they do best – making great games.
OUR MISSION
Building Communities that Fuel Growth
OffDutyNinja began in 2018 with a focus on tabletop game marketing but we quickly discovered that our community-first strategies work across industries.
From wellness to professional services, we help brands turn audiences into loyal advocates. As an extension of your team, we build authentic connections that fuel growth, engagement, and long-term success.
WE OFFER
Deep Gaming Industry Expertise.
Our team’s extensive, personal knowledge of the board game and family entertainment industries means we understand your unique challenges and opportunities.
We’re not your typical marketing firm, strategy in both work and play is our past-time. We Play Games! Lots and lots of games.
Which is why we know you’ll understand we mean it when we say – we know you, your business goals, and your target audience. Because, We are your target audience.
Tailored Strategies for Maximum Impact
We know that no two brands are the same. That’s why we take the time to understand your specific goals and challenges. Our team crafts customized strategies that align perfectly with your brand, ensuring maximum impact and return on investment.
Ethical Practice for Sustainable Growth
We’re all about playing the long game. Our commitment to ethical “white hat” practices ensures sustainable growth and a better user experience. Unlike quick-fix tactics, our methods guarantee your website climbs the rankings and stays there, delivering lasting success.
Comprehensive Digital Solutions
From SEO and content creation to web design and social media management, we offer a full suite of digital services tailored specifically for the gaming industry. Our integrated approach ensures that all aspects of your online presence work together seamlessly, creating a powerful and cohesive digital strategy.
Proven Track Record of Success
Our results speak for themselves. We’ve helped countless clients in the gaming and entertainment sectors achieve significant boosts in visibility, traffic, and conversions. We’re driven by the tangible results we deliver and the success stories we create.
UNMASKED!
YOUR NINJA TEAM
Kira Peavley
Founder
A seasoned marketing strategist with 100+ campaigns under her belt and $25M+ in funding helped raised. Kira leads with a collaborative approach that turns big ideas into high-impact results.
Ryan Eichenwald
CEO
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Brad Bound
COO
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Chris Ortega
CFO
With over 20 years of experience growing SMBs from $1M to $70M+, Chris ensures every marketing dollar delivers ROI and scales with your business goals.
Anais Torres
Editorial Manager
Expert content strategist and copywriter. Anais crafts compelling messaging across blogs, campaign pages, and promotional materials that convert attention into action.
Carissa Yaffe
Experience Manager
The post-campaign pro who keeps your backers informed, excited, and loyal. Carissa manages fulfillment comms, pledge manager setup, and backer support from end to end.
Services Packages Built for Growth
Starter
Build your presence and engage your community.-
Multi-platform social media management
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Weekly content tailored to your audience
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Community engagement & monitoring
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Monthly performance insights
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Dedicated account manager
Growth
Scale your reach and drive consistent results.-
Everything in Starter, plus:
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Email & SMS marketing automation
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Paid ad strategy + campaign management
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Monthly strategy sessions
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Quarterly campaign planning
Partnership
Your full-service marketing team, embedded.-
Everything in Growth, plus:
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Custom multi-channel strategy & execution
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Full campaign planning & management
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Deep analytics & ongoing optimization
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Priority support & strategic leadership